Understand your customers
Analytics and Customer 360
Two sources feed these screens, and knowing which is which explains most of the surprises — including why a headline number can differ slightly from a detail page.
Where the numbers come from
Headline figures — revenue, orders, conversion — are queried live from Shopify's own analytics. They are authoritative, and they match what you see in Shopify.
The detail screens are built on Ezzeefy's own copy of your customers, orders and storefront activity. That copy is what makes segments, journeys and per-customer timelines possible, since Shopify does not expose those directly.
Customer 360
Every customer has a single page: contact details, lifetime value, average order value, order count, their RFM tier and engagement score, full order history, and a timeline of what they did on your storefront — pages viewed, products looked at, carts started.
The timeline only contains storefront activity gathered since you installed, and only where consent allowed it. Order history goes back as far as Shopify has it.
The predictive scores
Each customer carries four calculated values used across segments, targeting and journeys.
| Score | What it means |
|---|---|
| Lifecycle stage | Where they are in their relationship with you — new, active, at risk, lapsed |
| Churn risk | How likely they are to stop buying, from their recency and buying rhythm |
| Predicted lifetime value | What they are likely to be worth in total, from spend so far and expected future orders |
| Purchase propensity | How likely they are to buy again soon |
These are weighted formulas applied to your own order and activity history — not a machine-learning model, and nothing is sent to an external service. That is deliberate: you can reason about why a customer landed in a tier.
Audiences
Audiences are ready-made groups built from those scores — at risk, loyal, lapsed, high churn risk — shown with live counts. If one looks useful, turn it into a segment in a click and use it for a campaign, a journey or a personalization rule.
Live activity
The real-time view shows active visitors, pageviews and purchases from the last hour, as they happen.
It comes from the Web Pixel, which only records where the shopper has allowed analytics cookies. In the EU, the UK and California a meaningful share of shoppers decline, so live activity shows fewer people than are genuinely on your site. It is a live sample, not a headcount — do not reconcile it against Shopify's session numbers.
Exporting
Reports export to CSV. The export contains what is on screen for the period and filters you have selected, so set those first. For moving large volumes elsewhere, use the bulk export in operations rather than a report export.