Change what they see
Personalization
Show different content to different shoppers on your existing theme, without a developer and without a separate page builder.
Three ways to change a page
| Type | What it does |
|---|---|
| Insert | Adds content immediately before or after an existing theme section |
| Overlay | Shows a popup, slide-in or banner over the page |
| Field override | Replaces the text, image or link inside a section you already have — the layout stays yours |
Sections come from your real theme files, so the choices you are offered are the sections your store actually has, named as you named them.
Who sees it
Rules combine anything Ezzeefy knows about the shopper: customer fields, RFM tier, predictive scores, pages and sessions, cart value and abandonment, products and collections viewed, searches, where they arrived from, and how long since their last visit.
- Behavioural rules work on anonymous visitors. What someone browsed this session, what is in their cart, where they came from — none of that needs them to be signed in.
- Customer rules need a known shopper, and RFM tiers and predictive scores refresh daily. Someone who qualified for VIP an hour ago will not match a VIP rule until the next recalculation.
Recommendations
Eight algorithms, plus manual curation where you pin exactly what appears.
| Kind | Algorithms |
|---|---|
| Same for everyone | Most viewed · Bestsellers · Trending · Frequently bought together |
| Different per shopper | Recently viewed · Personal favourites · Cart recovery · Collection affinity |
The per-shopper ones are computed for that visitor and never shared between shoppers, so one person's recently-viewed list can never appear for someone else.
Measuring whether it worked
A/B testing tells you which variant won. A holdout tells you whether personalizing at all was worth doing — a percentage of shoppers is deliberately shown nothing, and the difference between them and everyone else is the real lift.
Holdout is off by default; set the percentage when you create the campaign. Once shoppers have been assigned to the holdout, the campaign's configuration locks — changing the thing being measured mid-experiment would make the result meaningless.
Auto-optimize is the alternative when you do not want to wait: traffic shifts toward whichever experience is performing best instead of staying evenly split. Enable it per personalization point.
The SEO zone, and what it really does
The SEO zone block is for spots where search visibility matters. It renders your fallback content server-side, so a crawler always has something to read, and then swaps in the personalized version in the browser.
This is not server-side rendered personalization. Crawlers that run JavaScript — Google's among them — see the personalized content. Crawlers that do not will only ever see the fallback. Write the fallback as content you would be happy to have indexed on its own, because for some crawlers it is the whole page.
Themes
You can pin personalization to a single theme, so a campaign does not appear on a draft or seasonal theme you are still working on. If the storefront cannot report which theme is running, personalization is allowed rather than blocked — the aim is never to break a live store because of an unknown.